Get a good winch. But most importantly, learn how to use it properly and safely. Practice with it at home before you need it, rather then find out it doesn"t work when you most need it.
The big name winch companies have tutorials on safe winch practices on thier websites,and winching practices come with their winches, review them.
The straps, shackles, snatch block and controller all fit neatly in the front compartment too.(under the hood)
Learn how to properly spool the cable/rope back onto the spool as you're winching. And rewrap it neatly after a pull so that it isn't all "birds nested"and impossible to pull out next time.