I've seen these mentioned on the forum here. i went on a tow call last night that resulted in one fatality. I'm buying one of these for my business and personal use. i regularly go places where i'm 40-100 miles from the closest cell reception. I understand a lot of people don't like the subscription price, but whats the peace of mind worth? (priceless in my opinion). if nothing else, people with elderly family members who travel a lot should look into one of these. The tow call i went on last night involved an elderly couple lost on a dirt road WAY past BFE. they got stuck, and the old man stepped out to see what happened and didn't realize he was hanging over a cliff. he fell down, and his wife wasn't able bodied enough to do anything to help. they stayed there for 3 days until some lion hunters happened upon them. the wife was ok, but the husband had expired. If they had one of these, the husband would still be alive. You never know what might happen to you, or what you might come upon when your out riding in remote areas. I don't sell these, i'm not endorsed but anyone for these, i just think its well worth the investment.