Says it's made in the USA, that should count for something..

 

Ya there out of Michigan and big in the snowmobile world

 

Never heard of them. Listing could use some proof reading lol. My guess is an old guy who started doing this before computers existed and he's trying to keep up as best he can lol.

Looks like a halfway decent product. I'd call the guy and talk to him, ask him a little about the process, who forges the sheaves for him, etc.